Have you written down your idea(s) in a form that is comprehensible to laymen? Have you got as much feedback from relatives, friends and colleagues as you can? Have you defined your goals and priorities? (If you want to start up a company, there are a thousand things to do…) Have you found the right coach(es)? Do you have a committed team around you and have individual tasks and stakes been defined? Did you analyze […]
Read more →
Sitting On The Other Side Of The Table Your USP Why should an investor spend his/her valuable time to grapple with your project? It usually pays to waste a little time thinking about how to stand out from the rest. To get your message across, your story must be written so that the reader immediately understands the benefit of your solution. It is therefore often a good idea to start with the needs of your […]
Read more →
About Optics Many people underestimate the importance of the „optics“ of their business plan. But how you „wrap“ the information tells a lot about you and the seriousness of your commitment. Title Page A well designed title page with a background picture or drawing creates attention and curiosity for the content. In addition, it should contain the name of the project/company, a logo, names of all authors, phone number and E-Mail address of the main […]
Read more →
When I sum up the many business plans I have had to review as a juror for various business plan contests, it is clearly evident that some mistakes are made again and again. In the following, I will briefly present my personal top ten list of the most common mistakes. 1. Change your perspective: what does your customer need? Technology vs. Solutions It is all too natural that you are proud of your invention or […]
Read more →
Ideas are plentiful, the art is to make them come true As former German Chancellor Helmut Schmidt once put it, „a person who has visions should go see a doctor“. Mr. Schmidt was famous for his soberness and his sense for realism, yet this quote probably wasn’t meant too seriously. Without visions, most achievements from the first manned flight by the Wright brothers to the Apollo 11 landing on the moon would not have been […]
Read more →